EFFEI was born in 2017, during a summer day in a small town in the center of Italy by the lovely young lady Aurora Circelli. EFFEI is based on values such as diversity, integration and multiculturalism. Her passion for travels and different cultures is closely linked to the environment she lives in and it is impossible to not take care about our previous Mother Earth. 

This brought her to create the ‘skylines’ and ‘wanderlust’ collections, through which she supports the value of handmade and multiculturalism. EFFEI means ‘Wearing cultures!’. These t-shirts are made out of 100% certified organic cotton. What makes EFFEI special is that the founder herself Aurora embroiders all of the t-shirts herself in her atelier located in Italy while she collected the unique fabric batches during her previous travels, making your staple truly unique.



EFFEI was born in 2017, during a summer day in a small town in the center of Italy by the lovely young lady Aurora Circelli. EFFEI is based on values such as diversity, integration and multiculturalism. Her passion for travels and different cultures is closely linked to the environment she lives in and it is impossible to not take care about our previous Mother Earth. 

This brought her to create the ‘skylines’ and ‘wanderlust’ collections, through which she supports the value of handmade and multiculturalism. EFFEI means ‘Wearing cultures!’. These t-shirts are made out of 100% certified organic cotton. What makes EFFEI special is that the founder herself Aurora embroiders all of the t-shirts herself in her atelier located in Italy while she collected the unique fabric batches during her previous travels, making your staple truly unique.





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