Lilja

Lilja the Label is a Finnish swimwear brand established in Turku in 2016. Our aim is to create high-quality bikinis that are available year-round with affordable prices. Your swimsuit is supposed to stay on, look great and not cost you a fortune! To keep our designs unique, we only manufacture a small quantity of each set. Our products are manufactured ethically mostly in Bali, Indonesia and partly in Guangzhou, China. We’re proud to announce that our products are completely sweat shop free and ethically made. Just like our Balinese factory, our Chinese one is a family-run small business that works ethically and mindfully. Our factories are small and only manufacture swimwear and activewear – this is a way of making sure they really are experts in what they do and we can provide the best possible quality for our customers.

We are passionate about doing the right thing and taking care of our beautiful planet so that the next generations, too, can also enjoy everything we love so much. We’re aiming to generate as little waste and pollution as possible in our entire production chain – in manufacturing, storing, packing and shipping. We have for example replaced plastic packing materials with more sustainable options. 

Moreover, we use the innovative fabrics Econyl and Repreve. For example, Econyl, a regenerated nylon yarn used in many of our products, has been made from post-consumer and pre-consumer plastic waste collected from our oceans. These plastics include for example plastic bottles and fishing nets. After the material has been collected, it gets processed, purified and regenerated into a fabric with qualities and purity similar to virgin fabric. Econyl is made in Italy and consists of 78% recycled nylon and 22% elastane.