CoralBloom is a family-run business launched in 2020 that is deeply passionate about connecting its audience to the rich biodiversity of South Africa. Their homeware, stationery & accessory range aims to celebrate the beauty of South Africa’s diverse fauna & flora Cape Flora and to bring nature indoors. 

CoralBloom ensures that materials and supplies are sourced locally and only works with printers who use eco-friendly water-based inks and energy-saving equipment. Their range is currently available in pure cotton and hemp. To prevent wastage, they keep a few items in stock and have digital catalogues so that products are made on demand. Layouts for printing are meticulously planned to minimize offcuts and wastage. 

Recently, CoralBloom has committed to donating 5% of sales to YouStartSmarter, a dedicated study fund enabling tuition and other educational opportunities to be awarded to deserving high school students who would otherwise be denied access.

Lovingly handmade in South Africa

The wonderful family behind CoralBloom has always had a heart driven passion and synergistic dynamic where they love bringing together everyone’s unique skills. The founder ~ Michelle has a background in Botany and is a self-taught artist and designer, currently the one designing the products and also the one making and sewing everything from their home-based studio in Somerset West and made to last. A hobby of painting evolved into a full-time passion called CoralBloom. 

The naturalist paintings fusing traditional and modernist watercolor designs are her mother’s and sister’s creations, who are both self-taught artists. Ann C. Jooste is a botanical artist living in the picturesque coastal town of cape Infanta. Each artwork is meticulously drawn and painted by hand based on photos in the veld and live models from her garden.

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