EFFEI was born in 2017, during a summer day in a small town in the center of Italy by the lovely young lady Aurora Circelli. EFFEI is based on values such as diversity, integration and multiculturalism. Her passion for travels and different cultures is closely linked to the environment she lives in and it is impossible to not take care about our previous Mother Earth. 

This brought her to create the ‘skylines’ and ‘wanderlust’ collections, through which she supports the value of handmade and multiculturalism. EFFEI means ‘Wearing cultures!’. These t-shirts are made out of 100% certified organic cotton. What makes EFFEI special is that the founder herself Aurora embroiders all of the t-shirts herself in her atelier located in Italy while she collected the unique fabric batches during her previous travels, making your staple truly unique.

Why 100% GOTS certified organic cotton?

If you are buying cotton, we always recommend choosing organic cotton wherever possible. Along with many other benefits, organic cotton is grown without pesticides and harmful toxins found in conventionally-grown cotton. This is crucial in protecting the health of people working with the cotton, the health of our planet and to make sure that no harmful chemicals are entering your pores while wearing a t-shirt. 

 Super soft and refreshingly light, you have to experience this rich, organic cotton to believe it. We also guarantee that these t-shirts retain their original shape and quality, wash after wash!

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