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SLOW & ETHICAL INDEX

The 15 sustainable criteria along the supply chain form our well-trusted Slow & Ethical Index and helps us be consistent and transparent in selecting the fashion we showcase. Every single product and brand goes through this index before making the cut! 

Filter according to your values in our catalogue to browse our products. Look for these standards on every single product page to see which values a product fulfills, allowing you to make your own value judgment.

"Online marketplaces as Urbankissed are stepping in with their own digital stamp of approval for brand ethics." - Financial Times, 14th April 2021

A brand can usually be assessed on 8-11 criteria. For example; brands that use recycled plastic, fishing nets etc. from the ocean meet value No. 9 "Recycled Materials". The values No. 11 "Plastic Free" and No. 15 "100% Biodegradable" do not apply respectively are not considered in this case because these brands focus on the existing plastic issue and contribute to cleaner oceans. 

Depending on which criteria are assessable and at the same time classified as positive, the brand must meet more than two values. Most of our brands and products fulfill more than 6 values.


*Graph updated the last time: March 2021




SLOW & ETHICAL INDEX

The 15 sustainable criteria along the supply chain form our well-trusted Slow & Ethical Index and helps us be consistent and transparent in selecting the fashion we showcase. Every single product and brand goes through this index before making the cut! 

Filter according to your values in our catalogue to browse our products. Look for these standards on every single product page to see which values a product fulfills, allowing you to make your own value judgment.

"Online marketplaces as Urbankissed are stepping in with their own digital stamp of approval for brand ethics." - Financial Times, 14th April 2021

A brand can usually be assessed on 8-11 criteria. For example; brands that use recycled plastic, fishing nets etc. from the ocean meet value No. 9 "Recycled Materials". The values No. 11 "Plastic Free" and No. 15 "100% Biodegradable" do not apply respectively are not considered in this case because these brands focus on the existing plastic issue and contribute to cleaner oceans. 

Depending on which criteria are assessable and at the same time classified as positive, the brand must meet more than two values. Most of our brands and products fulfill more than 6 values.


*Graph updated the last time: March 2021




1. ETHICALLY SOURCED

Guaranteeing socially responsible harvesting, sourcing and production of your product's raw material(s), this value keeps all humans' and animals’ dignity intact at the very beginning of our brands' supply chain.

Transparency note: Less than half of our products are labeled with this value. Why? This because most of our brands and their chosen manufacturers are small businesses and thus, are unable to afford certifications, proving that all of their raw materials and fibers used for the final fabric have been sourced mindfully. Read the product descriptions to find out which raw materials have been sourced mindfully or get in touch with us if you wish to find out more details.

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1. ETHICALLY SOURCED

Guaranteeing socially responsible harvesting, sourcing and production of your product's raw material(s), this value keeps all humans' and animals’ dignity intact at the very beginning of our brands' supply chain.

Transparency note: Less than half of our products are labeled with this value. Why? This because most of our brands and their chosen manufacturers are small businesses and thus, are unable to afford certifications, proving that all of their raw materials and fibers used for the final fabric have been sourced mindfully. Read the product descriptions to find out which raw materials have been sourced mindfully or get in touch with us if you wish to find out more details.

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2. ETHICAL PRODUCTION

Undoubtedly our most important value, our brands ensure that their profit does not come at the cost of those who sew and make your garments. Against cheap, fast fashion and damaging fashion consumption patterns, they support the sustainable livelihoods of the people who make your wonderful items. Working with accredited garment factories, that are legally bound to provide fair hours and wages, healthcare, family support, and have a genuine interest in their employees and their wellbeings, our brands ensure that your piece has been creating with a lot of love, chats and laughter. Ethical manufacturing is definitely at the core of the ethical fashion movement and of our mission.

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2. ETHICAL PRODUCTION

Undoubtedly our most important value, our brands ensure that their profit does not come at the cost of those who sew and make your garments. Against cheap, fast fashion and damaging fashion consumption patterns, they support the sustainable livelihoods of the people who make your wonderful items. Working with accredited garment factories, that are legally bound to provide fair hours and wages, healthcare, family support, and have a genuine interest in their employees and their wellbeings, our brands ensure that your piece has been creating with a lot of love, chats and laughter. Ethical manufacturing is definitely at the core of the ethical fashion movement and of our mission.

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3. EMPOWERING ARTISANS

Brands collaborate with organizations and initiatives that empower artisans and their local communities. With many skilled craftspeople using age-old traditional techniques, passed down for generations, from hand-blocked painting to weaving, these unique pieces tell a story from the artisan’s homeland. In a world full of homogenized mass production and labels that possess the ability to adapt quickly to changing economic climates, these pieces truly embody the meaning of tradition. While we recognize that artisans are found in every country, this value focuses specifically on empowering marginalized communities in developing countries and their traditional crafts.

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3. EMPOWERING ARTISANS

Brands collaborate with organizations and initiatives that empower artisans and their local communities. With many skilled craftspeople using age-old traditional techniques, passed down for generations, from hand-blocked painting to weaving, these unique pieces tell a story from the artisan’s homeland. In a world full of homogenized mass production and labels that possess the ability to adapt quickly to changing economic climates, these pieces truly embody the meaning of tradition. While we recognize that artisans are found in every country, this value focuses specifically on empowering marginalized communities in developing countries and their traditional crafts.

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4. NATURAL MATERIALS

Some fabrics have been around since the beginning of time for good reasons. Allowing our bodies to breathe and regulate body temperatures, natural fabrics are best for our skin as well as typically consume fewer chemicals during processing and release no microplastics to biodegrade. Read the product descriptions to find out whether your product is made by pure natural materials or if some are blends or have been processed to become a fabric.

Transparency note: Though the fabrics are plant and animal-based, not all natural materials are created equally. Large-scale, inorganic agriculture leads to soil degradation, erosion and deforestation, and the manufacturing processes may be quite water-intensive. Use our ‘Certificate’ filter and other values to ensure the highest standards.

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4. NATURAL MATERIALS

Some fabrics have been around since the beginning of time for good reasons. Allowing our bodies to breathe and regulate body temperatures, natural fabrics are best for our skin as well as typically consume fewer chemicals during processing and release no microplastics to biodegrade. Read the product descriptions to find out whether your product is made by pure natural materials or if some are blends or have been processed to become a fabric.

Transparency note: Though the fabrics are plant and animal-based, not all natural materials are created equally. Large-scale, inorganic agriculture leads to soil degradation, erosion and deforestation, and the manufacturing processes may be quite water-intensive. Use our ‘Certificate’ filter and other values to ensure the highest standards.

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5. ENVIRONMENTAL STANDARDS

Every product labeled with this value contains eco-friendlier alternatives to their conventional fabric. Ranging from initiatives such as less water and energy usage, re-usage of toxic chemicals or natural dyes that preserve our soils’ diversity and keep our waterways unpolluted, textiles manufactured using low CO2 emissions, to rubber plantations that encourage reforestation, these pieces do not cost us our Earth.

Transparency note: These fabrics are not the most sustainable ones available on the market, but they are far superior to any conventional material fast-fashion brands use.

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5. ENVIRONMENTAL STANDARDS

Every product labeled with this value contains eco-friendlier alternatives to their conventional fabric. Ranging from initiatives such as less water and energy usage, re-usage of toxic chemicals or natural dyes that preserve our soils’ diversity and keep our waterways unpolluted, textiles manufactured using low CO2 emissions, to rubber plantations that encourage reforestation, these pieces do not cost us our Earth.

Transparency note: These fabrics are not the most sustainable ones available on the market, but they are far superior to any conventional material fast-fashion brands use.

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6. TECHNOLOGICAL INNOVATION

Yep, this is the value we are the most excited about! Cutting-edge technologies are delivering more sustainably-sourced products on the market, for example, our 3D printed earrings, outerwear made out of marble powder or bags made out of apple leather. New and efficient technologies allow us to explore ways and design in a manner that aids us in reducing waste and water usage on top of enhancing functionality as much as possible.

Transparency note: Lots of energy has been invested in R&D but the processes may still be energy-intensive. Follow us on social media and sign up on our newsletter to stay up to date on the evaluation of such innovative materials.

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6. TECHNOLOGICAL INNOVATION

Yep, this is the value we are the most excited about! Cutting-edge technologies are delivering more sustainably-sourced products on the market, for example, our 3D printed earrings, outerwear made out of marble powder or bags made out of apple leather. New and efficient technologies allow us to explore ways and design in a manner that aids us in reducing waste and water usage on top of enhancing functionality as much as possible.

Transparency note: Lots of energy has been invested in R&D but the processes may still be energy-intensive. Follow us on social media and sign up on our newsletter to stay up to date on the evaluation of such innovative materials.

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7. SUSTAINABLE MATERIALS

Similar to our Technological Innovation value, the products under this value have an emphasized focus on the materials used to create your product. Made e.g. from organic cotton, lots of R&D has been invested into creating these materials. What makes them the more sustainable and environmentally-friendly option is their extremely minimal proven impact on the environment and on the people involved across the supply chain.

Transparency note: While 100% sustainability may not be possible to attain for every single product, these brands have made a conscious effort and commitment, investing and researching more sustainable alternatives.

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7. SUSTAINABLE MATERIALS

Similar to our Technological Innovation value, the products under this value have an emphasized focus on the materials used to create your product. Made e.g. from organic cotton, lots of R&D has been invested into creating these materials. What makes them the more sustainable and environmentally-friendly option is their extremely minimal proven impact on the environment and on the people involved across the supply chain.

Transparency note: While 100% sustainability may not be possible to attain for every single product, these brands have made a conscious effort and commitment, investing and researching more sustainable alternatives.

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8. MADE TO ORDER

These brands handmake your product to order, tailored perfectly to your measurements and creating pieces you will truly love and cherish forever. No overproduced pieces pilling up in landfills waiting to be incinerated as well as fewer returns and feeling unsatisfied with your purchases, these items definitely contribute to climate change. We love this value as it makes your item truly unique and precious.

Transparency note: Read the product descriptions or browse through additional filters in order to learn more about the additional values our brands fulfill as unfortunately, just producing upon request is not enough these days.

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8. MADE TO ORDER

These brands handmake your product to order, tailored perfectly to your measurements and creating pieces you will truly love and cherish forever. No overproduced pieces pilling up in landfills waiting to be incinerated as well as fewer returns and feeling unsatisfied with your purchases, these items definitely contribute to climate change. We love this value as it makes your item truly unique and precious.

Transparency note: Read the product descriptions or browse through additional filters in order to learn more about the additional values our brands fulfill as unfortunately, just producing upon request is not enough these days.

click here




9. RECYCLED MATERIALS

Made of recycled materials, these products have taken on another form. Rather than being made from new virgin materials, these items were plastic bottles, old fishing nets, or even precious metals from the inside of old computers in a previous life. Now they are stunning jewelry, comfy activewear and beautiful bikinis, mirroring the circular economy model. These pieces make our landfills smaller by extending their lifetime. 

Transparency note: Check the product description to find out if the product is fully fabricated from recycled materials or not. Don’t forget to use our Guppyfriend bag to wash your synthetic fibers in as recycled materials can still include microplastics. Also, some recycled processes may be more energy-intensive than others but if you prioritize to consume less, this is the value for you.

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9. RECYCLED MATERIALS

Made of recycled materials, these products have taken on another form. Rather than being made from new virgin materials, these items were plastic bottles, old fishing nets, or even precious metals from the inside of old computers in a previous life. Now they are stunning jewelry, comfy activewear and beautiful bikinis, mirroring the circular economy model. These pieces make our landfills smaller by extending their lifetime. 

Transparency note: Check the product description to find out if the product is fully fabricated from recycled materials or not. Don’t forget to use our Guppyfriend bag to wash your synthetic fibers in as recycled materials can still include microplastics. Also, some recycled processes may be more energy-intensive than others but if you prioritize to consume less, this is the value for you.

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10. ZERO WASTE

Embracing the circular economy model are our brands that work in a closed-loop system, which is the key to sustainable production. These labels make a conscious effort to reduce material waste as much as possible for a healthy, happy planet. No waste is left on their cutting table - any excess pieces, such as offcuts are upcycled to make new pieces, to prevent landfill build up and pollution. Beauty bags, delicate lingerie or scrunchies made from excess materials are special favorites of ours. 

Transparency note: Read the product descriptions or browse through additional filters in order to learn more about the additional values our brand fulfill as just using off-cuts of conventional fabrics and materials is not enough these days.

click here



10. ZERO WASTE

Embracing the circular economy model are our brands that work in a closed-loop system, which is the key to sustainable production. These labels make a conscious effort to reduce material waste as much as possible for a healthy, happy planet. No waste is left on their cutting table - any excess pieces, such as offcuts are upcycled to make new pieces, to prevent landfill build up and pollution. Beauty bags, delicate lingerie or scrunchies made from excess materials are special favorites of ours. 

Transparency note: Read the product descriptions or browse through additional filters in order to learn more about the additional values our brand fulfill as just using off-cuts of conventional fabrics and materials is not enough these days.

click here




11. PLASTIC FREE

Plastic items can take up to 1000 years to decompose in landfills and almost every single piece of it still exists today (unless incinerated), so there is no doubt that lots of you (incl. us) follow a plastic-free lifestyle. Washing synthetic clothes adds to the microplastic pollution, accumulating in the food chain and being ingested by all sorts of marine wildlife, and even us humans. With 14.4m tonnes of microplastics at the bottom of our oceans, these pieces don’t contribute to the microplastic pollution problem one bit.

Transparency note: Being plastic-free definitely ensures less plastic out there, but be careful, this does not automatically mean that the item has a positive effect on the environment. Browse our values and certifications to find the piece that’s aligned with your values most.

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11. PLASTIC FREE

Plastic items can take up to 1000 years to decompose in landfills and almost every single piece of it still exists today (unless incinerated), so there is no doubt that lots of you (incl. us) follow a plastic-free lifestyle. Washing synthetic clothes adds to the microplastic pollution, accumulating in the food chain and being ingested by all sorts of marine wildlife, and even us humans. With 14.4m tonnes of microplastics at the bottom of our oceans, these pieces don’t contribute to the microplastic pollution problem one bit.

Transparency note: Being plastic-free definitely ensures less plastic out there, but be careful, this does not automatically mean that the item has a positive effect on the environment. Browse our values and certifications to find the piece that’s aligned with your values most.

click here




12. VEGAN

Fully-fledged vegans - this selection has been curated just for you. With veganism gaining traction across the globe, our clothes and accessories are no exception. Vegan fashion can be just as stylish and here’s our proof. Championing innovative vegan alternatives for leather, wool, and other animal products used widely, these brands keep up with your vegan lifestyle for the animals, the environment and your ethics. Use our ‘Certificate’ filter and select “PETA” to discover products that guarantee no animal testing.

Transparency note: A lot of vegan products are different forms of plastic and thus, do not fully biodegrade, may contain toxic chemicals and release microplastics while washing. Make sure to use our Guppyfriend bag to catch these microplastics while washing and dispose of them responsibly.    

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12. VEGAN

Fully-fledged vegans - this selection has been curated just for you. With veganism gaining traction across the globe, our clothes and accessories are no exception. Vegan fashion can be just as stylish and here’s our proof. Championing innovative vegan alternatives for leather, wool, and other animal products used widely, these brands keep up with your vegan lifestyle for the animals, the environment and your ethics. Use our ‘Certificate’ filter and select “PETA” to discover products that guarantee no animal testing.

Transparency note: A lot of vegan products are different forms of plastic and thus, do not fully biodegrade, may contain toxic chemicals and release microplastics while washing. Make sure to use our Guppyfriend bag to catch these microplastics while washing and dispose of them responsibly.    

click here




13. BODY & CULTURAL DIVERSITY

People come in all shapes, sizes, cultures and abilities. It is now time that the fashion industry adapts and celebrates this. Our purpose-driven and woke brands promote positive cultural multiplicity and body diversity, driving appreciation of one another by making their ranges inclusive to all. We launched this value recently, so stay tuned as we are adding more exciting woke brands very soon.

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13. BODY & CULTURAL DIVERSITY

People come in all shapes, sizes, cultures and abilities. It is now time that the fashion industry adapts and celebrates this. Our purpose-driven and woke brands promote positive cultural multiplicity and body diversity, driving appreciation of one another by making their ranges inclusive to all. We launched this value recently, so stay tuned as we are adding more exciting woke brands very soon.

click here




14. CHARITY SUPPORT

Many labels on our site - including ourselves - give back to NGOs, charities or projects close to our hearts. Purchasing one of these pieces supports a greater cause, even further than sustainable fashion. Whether it supports conservation, community development projects or planting a tree per purchase, we believe that it is our moral imperative to redirect portions of our profit towards our earth, oceans & communities, because it is what they deserve. Keep your eyes peeled for the product descriptions to see which exact charities your favorite labels support!

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14. CHARITY SUPPORT

Many labels on our site - including ourselves - give back to NGOs, charities or projects close to our hearts. Purchasing one of these pieces supports a greater cause, even further than sustainable fashion. Whether it supports conservation, community development projects or planting a tree per purchase, we believe that it is our moral imperative to redirect portions of our profit towards our earth, oceans & communities, because it is what they deserve. Keep your eyes peeled for the product descriptions to see which exact charities your favorite labels support!

click here




15. 100% BIODEGRADABLE

Rounding up our slow & ethical supply chain, these products are guaranteed to break down naturally, without leaving a trace on our Earth. Pure linen takes around two weeks and pure cotton can take up to five months to biodegrade in landfills, whereas synthetic fibers take around 200 years. Products blended with synthetic fibers or microplastics do not make the cut due to their inability and the impracticalities of extracting and separating the fibers - unless they can be readily separated.

Transparency note: Natural materials may have been washed and dyed with a variety of synthetic substances, releasing these synthetic substances into the soil unless the fabrics are Oeko-Tex or GOTS certified. This can be kind of a big deal if you’re growing vegetables in it. 

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15. 100% BIODEGRADABLE

Rounding up our slow & ethical supply chain, these products are guaranteed to break down naturally, without leaving a trace on our Earth. Pure linen takes around two weeks and pure cotton can take up to five months to biodegrade in landfills, whereas synthetic fibers take around 200 years. Products blended with synthetic fibers or microplastics do not make the cut due to their inability and the impracticalities of extracting and separating the fibers - unless they can be readily separated.

Transparency note: Natural materials may have been washed and dyed with a variety of synthetic substances, releasing these synthetic substances into the soil unless the fabrics are Oeko-Tex or GOTS certified. This can be kind of a big deal if you’re growing vegetables in it. 

click here



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