NOWA Jeans

NOWA Jeans is NO WAste (get it?). Yep, that’s right. For us, the noblest raw material already exists, but the industry still perceives it as waste. More than that, our commitment is to understand waste as an opportunity (and not as garbage). 

At NOWA Jeans we provide a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of water, energy, chemicals and extensive areas of cultivation. Materials that, otherwise, would be incinerated or accumulated in landfills. 

We elevated recycled denim and transformed it into super cool, super comfortable and super trendy jeans and jackets. Our jeans fits are carefully designed, fit like a second skin and our materials are made to last. They mix timelessness with fashion trends. NOWA Jeans is an attitude for a world without waste. 

The recycled denim we use is certified by GRS. This certification proves verified recycled content and also includes social and environmental criteria and chemical restrictions. Our factory partner is certified by the Better Cotton Initiative, which attests for its commitment to making the cotton supply chain more stable and secure environment to operate in. The factory we selected is certified by the Brazilian Association of Textile Industries, with a gold standard its social responsibility practices.